Bugatti opened two new showrooms in the U.S., and this is the first time a showroom has been designed by the automaker for its dealer partners.
Currently, Bugatti has 27 dealer partners in 13 countries. Opening two new showrooms is a surprising move considering the fact that the French brand doesn’t have any cars to sell right now — Veyron production has ended and its replacement hasn’t officially been revealed yet.
Bugatti’s latest dealer partners are Manhattan Motorcars in New York and Braman Motors in Miami. The New York location is almost 1,000 square feet and the Miami location is nearly 2,600 sq. ft. The showrooms were designed to give customers a luxurious brand experience, and use Bugatti’s signature blue throughout the space. Each showroom also has a heritage section that highlights the brand’s rich history.